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Through the transaction, Vivo will become Brazil's official NBA operator, enabling customers to access real-time games through the NBA League Service and access exclusive content through subscription-based applications.

The app will deliver highlights, interviews, historic games and documentaries, all of them available on-demand.Subscribers will also have access to NBA’s mobile-only feed which gives a closer look at match action. 

The mobile platform, available for iOS and Android devices, will be offered in two versions: premium and basic. The basic service will deliver one live game per week throughout the season, while the premium option gives full access to NBA League Pass with every game is available live, including the play-offs.

“This pioneering agreement will make NBA even more accessible to the audience, delivering live games and exclusive content,” added Arnon de Mello, VP, Latin America, NBA. “Working together with a leading telco is essential for our expansion plans. It’s an important step forward into NBA’s consolidation in Brazil.”

“This partnership strengthens Vivo’s position as a digital company anticipating trends and offering innovative services,” said Ricardo Sanfelice,VP, digital strategy, Vivo.“It also strengthens our differentiation strategy though video-based digital services.”


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TAGS: NBA Live Mobile

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